If you’re looking to sell a Chanel watch, Dawsons’ team of luxury watch experts are here to guide you through a trusted and seamless process. From the iconic Chanel J12 and Première to limited-edition Boy·Friend and Monsieur models, Chanel timepieces remain highly desirable at auction — admired for their Parisian elegance and contemporary design.
If your Chanel watch is valued at £1,000 or more, you will benefit from our zero seller fees policy — with no hidden charges or costs deducted from your final sale price. There's never been a better time to sell your watch.
We provide free, no-obligation valuations for Chanel watches — available online, by video call, or in person at our Maidenhead saleroom or Hampstead office.
Every Chanel watch is evaluated for its model, materials, movement, age, condition, and originality, ensuring a precise market-based valuation. Whether your watch is a ceramic J12 chronograph, a diamond-set Première, or a vintage quartz design, our specialists will give you professional guidance on how to sell it with confidence.
At Dawsons, selling your Chanel watch is simple, secure, and designed around your convenience. Watches valued between £300–£2,500 can be sent to us using our Pack, Send, Sell service — fully insured, tracked, and free of charge. For watches valued above £2,500, our team can arrange a bespoke collection service, ensuring safe and professional handling.
Once consigned, your watch will be beautifully photographed and presented in our specialist Fine Jewellery, Watches & Silver auctions — promoted globally to Chanel collectors and luxury buyers.
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TELL US ABOUT YOUR ITEMS
Give a brief description of the watch and any history you know of.
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UPLOAD PHOTOS OR VIDEOS
Ensuring items are well lit and including any necessary detailed shots.
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SUBMIT YOUR REQUEST
That's it! One of our experts will be in touch shortly.
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PAY ZERO FEES
We will not charge any fees if your watch is valued at £1,000+
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FAST PAYMENT
Receive sale proceeds within 30 days of auction.
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PACK, SEND, SELL
Our free postal service for watches valued from £300-£2,500.
Prefer to speak to someone face-to-face? You're welcome to book an appointment at one of our offices in Hampstead, London or Maidenhead, Berkshire. We also offer a video call valuation service if you'd prefer to meet an expert in real-time from the comfort of your home.
Since the launch of the Première watch in 1987, Chanel has redefined what a fashion house can achieve in watchmaking. Fusing timeless style with Swiss precision, Chanel’s watch collections — from the J12’s bold ceramic designs to the architectural elegance of the Boy·Friend — have become contemporary classics.
Collectors are particularly drawn to Chanel’s signature use of high-tech ceramics, diamonds, and precious metals, as well as the craftsmanship of the in-house movements introduced in recent years.
Chanel watches perform strongly at auction, attracting international attention for their distinctive aesthetic and refined luxury. Limited editions, early J12 models, and diamond-set designs consistently achieve competitive bidding, while the Première and Boy·Friend collections remain timeless favourites among collectors.
With Dawsons’ global marketing reach and dedicated watch specialists, you can be confident your Chanel watch will reach the right audience and realise its full market potential.
Blending timeless Parisian style with exceptional craftsmanship, Chanel watches — from the elegant J12 to the Première collection — are highly sought after by collectors and fashion enthusiasts worldwide. Dawsons has helped many clients achieve excellent results when selling Chanel watches at auction. Read genuine reviews below from sellers who entrusted us with their Chanel timepieces.
Yes — particularly the J12, Première, and limited-edition models, which continue to command strong prices at auction.
Yes, we handle all models, including the Monsieur de Chanel, Boy·Friend, and J12 series.
Yes — it’s fully insured up to £2,500 and tracked for peace of mind.
Not essential, but they can enhance value and buyer confidence.
Payment is made within 30 days, once the buyer has paid in full.
Each Chanel watch represents the maison’s commitment to artistry and innovation. Combining sleek Parisian design with precision Swiss engineering, models like the J12 showcase the perfect balance between fashion and horology.
Whether crafted in black or white ceramic, embellished with diamonds, or featuring a mechanical in-house movement, every Chanel watch reflects a legacy of refined taste and modern craftsmanship — qualities that make them consistently sought after at Dawsons’ luxury watch auctions.
Need Any Further Assistance?
If you're looking to sell a Chanel watch, our team of experts can help you achieve the best possible price. We also offer specialist services for those looking to sell other types of valuable items.